30′ with Bruno Grande Chief Operating Officer JEANRICHARD Combine the charisma of a top manager with the charm of a new challenge to an old maison in La Chaux-de-Fonds, and you will get a unique result: Bruno Grande . We are talking about the charismatic manager to whom the Sowind Group committed, nearly two years…

JEANRICHARD Lessons in Brand Management During my recent visit to Baselworld 2014 I retraced in my mind JEANRICHARD ‘s recent history when, in 2013 and almost by chance, I became aware that something had changed. A renewed line-up, a new logo, the Terrascope as central and pivotal model with many versions. Exactly a year later…