The Executive’s Must Have The Baume et Mercier Capeland WORLDTIMER Re-branding is underway at Baume et Mercier. As follows: revolutionize the brand’s image and communication strategy get rid of ‘sporty’ timepieces (Riviera’s out…) emphasize the round case add on (complications) They’re moving upmarket. Baume et Mercier first added two new models to its portfolio (Capeland…