IWC produced its first watches with blue dials 50 years ago, setting a design trend that has now spread throughout the entire watch industry. For the first time, IWC Schaffhausen presents two of its most popular Portugieser models in fashionable blue. The Portugieser Automatic and the Portugieser Chronograph are now available with a stainless-steel case and blue dial. From now on, these new models can be purchased in IWC boutiques and from authorised IWC retailers.
Portugieser Automatic
The Portugieser Automatic (Ref. IW500710) is driven by the IWC-manufactured 52010 calibre. The Pellaton automatic winding system is adorned with ceramic components and generates a 7-day power reserve in two barrels. A display at “3 o’clock” indicates the energy remaining at any given time. The small seconds subdial is positioned at “9 o’clock”. The stainless-steel case and the rhodiumplated hands provide a winning contrast to the deep blue of the dial.
Portugieser Automatic © IWC Schaffhausen
Portugieser Chronograph
The Portugieser Chronograph (Ref. IW371491) is one of the most famous IWC watches ever and is now available with a blue dial for the first time. With a look based on the timeless design of the Portugieser watches from the 1930s, this timepiece with a diameter of just 40.9 millimetres will flatter any wrist. The stainless-steel case and the rhodium-plated hands also harmonize perfectly with the blue dial on this watch.
So basically, it is, in my mind, whatever makes us feel, rather than telling us exactly what to believe. Lots of stuff fall into this class, even sport! Literature qualifies as the words, such as brush strokes, paint an image in our heads that’s different for everyone. A technical guide does nothing but teach; art enables lateral thought, person emotion, along with a unique takeaway. The watch is part of Bovet’s convertible range, meaning that the watch can easily be detached from the wrist strap (which is real blue alligator) and become a pocket view, or table clock. A cool bit which adds a small bit of technical interest to something that is otherwise little more than jewelry.So the principal thing you will notice when you look at the Bovet Amadeo Fleurier 43 is probably the rather striking image of a horse-mounted, crown-wearing, bow-toting riders of the Apocalypse bedecked in a spin, galloping more clouds. Right. Not too much. This is a thing for the connoisseur. I mean, it’s easy to gripe over this watch’s lack of mainstream appeal (particularly at Bovet’s price bracket), but if you’re just making one (and this bit is truly exceptional in that sense) you do not require a great deal of people to enjoy it. There are a startling number of people in the world who have enough money to buy this sort of product, and the odds are in Bovet’s favour that among them will think it’s the bees knees. And anyway, art has a weird habit of appreciating in value for the oddest reasons.Watches are no different. It was widely derided for its appearance, but still sold like hot cakes. These days, instead of his passing and his assured place in history, the Hayek Swatch is among the most collectable and sought after. Now, I’m not saying this Bovet has exactly the exact same type of significance to the industry, but it may have that sort of emotional appeal to somebody with a specific penchant for the dial topic.
Portugieser Chronograph © IWC Schaffhausen